Schedule Appointment with W. R. Berkley Innovation Labs

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No appointments available? Check back later in the week, as there are sometimes cancellations. You can also sign up for our newsletter, which we send out each Monday with upcoming advising sessions and other related opportunities.

All appointments are free of charge. However, the Berkley Innovation Lab reserves the right to charge a $25 cancellation fee for missed appointments or cancellations made less than 24 hours in advance.

If you're not sure which to choose, or can't find what you need, send us an email here that includes your full name, NYU affiliation, and what assistance you need so that we can find the appropriate resources.

Quantity:

A. Startup Advising

Branding Help Desk

30 minutes

Prior to launching, it is imperative that new startups get their go-to-market story focused and single-minded. Get 1-on-1 help with creating your brand story, how to avoid common mistakes in brand positioning, and determining the foundation for your story, such as WHAT you offer vs. HOW you operate vs. WHAT you stand for.

Customer Strategy

40 minutes

Topics include: 1) Market definition, segmentation and sizing, 2) Competition identification and profiling (direct and indirect), 3) Translating the POC into the MVP (if not already done), 4) Integrating prospect/customer response evaluation, 5) Assistance in refining and optimizing the offer, 6) Refining market potential/forecasts, 7) Providing potential direction for potential product/service channel identification and promotion, and 8) Developing and fine-tuning business strategy.

Design Research Help Desk

30 minutes

Get 1-on-1 help with (1) conducting user research including creating research plans, scoping research questions and identifying the best methods to use. (2) constructing thoughtful, precise questions for surveys, interviews, focus groups. (3) synthesizing your findings and making sense of your data

General Startup Advising

30 minutes

General startup advising that can cover a broad range of topics based on a team's needs. Whether your starting with just an idea, have a project ready for launch, or just want to learn more about the resources offered through the W.R. Berkley Innovation Labs, this session will answer your questions and help guide you down the right paths.

Marketing Help Desk

45 minutes

Speak with a marketing expert on topics such as go-to-market strategy, customer segmentation, social media planning, and lead generation.

Sounding Board

45 minutes

Pitch your idea to experienced mentors who can provide valuable feedback. You will meet with up to three of our expert advisors and can use the time in whatever way you feel will be most productive.

B. Experts-In-Residence

Designer-in-Residence

30 minutes

Ed Laganis, head of Smart Design’s engineering practice, has spent 20+ years in product development, prototyping, and manufacturing of medical devices, mobile technologies, housewares, toys, transportation, and equipment. Describing his role, Ed states, ”When Entrepreneurs, Strategists, and Designers create and write an amazing product or service plan, my team and I ensure its nonfiction. Giving business leaders a tangible, meaningful, and feasible product - quickly - is my primary goal.”

Legal Help Desk

45 minutes

Get legal insight into common startup issues such as intellectual property, corporate structure, contracts, partnership agreements, and investor proposals. NOTE: Legal Help Desk sessions are intended to provide direction and guidance, but not pro bono legal services.

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