Prior to launching, it is imperative that new startups get their go-to-market story focused and single-minded. Get 1-on-1 help with creating your brand story, how to avoid common mistakes in brand positioning, and determining the foundation for your story, such as WHAT you offer vs. HOW you operate vs. WHAT you stand for.

Pitch your idea to experienced mentors who can provide valuable feedback. You will meet with up to three of our expert advisors and can use the time in whatever way you feel will be most productive.

Speak with a marketing expert on topics such as go-to-market strategy, customer segmentation, social media planning, and lead generation.

Get legal insight into common startup issues such as intellectual property, corporate structure, contracts, partnership agreements, and investor proposals. NOTE: Legal Help Desk sessions are intended to provide direction and guidance, but not pro bono legal services.

Sit down with a professional accountant and ask your questions about financial statement preparation, the tax implications of a startup, and financial projections.

Get 1-on-1 help with (1) conducting user research including creating research plans, scoping research questions and identifying the best methods to use. (2) constructing thoughtful, precise questions for surveys, interviews, focus groups. (3) synthesizing your findings and making sense of your data

Ed Laganis, head of Smart Design’s engineering practice, has spent 20+ years in product development, prototyping, and manufacturing of medical devices, mobile technologies, housewares, toys, transportation, and equipment. Describing his role, Ed states, ”When Entrepreneurs, Strategists, and Designers create and write an amazing product or service plan, my team and I ensure its nonfiction.  Giving business leaders a tangible, meaningful, and feasible product - quickly - is my primary goal.”

RESERVED FOR $300K ENTREPRENEURS CHALLENGE TEAMS ONLY. If you have not yet attended a coaching session and there are no openings available, please contact phoebe.punzalan@stern.nyu.edu.

RESERVED FOR $300K ENTREPRENEURS CHALLENGE TEAMS ONLY. If you have not yet attended a coaching session and there are no openings available, please contact phoebe.punzalan@stern.nyu.edu.

RESERVED FOR $300K ENTREPRENEURS CHALLENGE TEAMS ONLY. If you have not yet attended a coaching session and there are no openings available, please contact phoebe.punzalan@stern.nyu.edu.