Schedule Appointment with W. R. Berkley Innovation Labs

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All appointments are free of charge. However, the Berkley Innovation Lab reserves the right to charge a $25 cancellation fee for missed appointments or cancellations made less than 24 hours in advance.

No appointments available? Check back later in the week, as there are sometimes cancellations. You can also sign up for our newsletter, which we send out each Monday with upcoming advising and other opportunities.

Quantity:

A. Startup Advising

Branding Help Desk

30 minutes

Prior to launching, it is imperative that new startups get their go-to-market story focused and single-minded. Get 1-on-1 help with creating your brand story, how to avoid common mistakes in brand positioning, and determining the foundation for your story, such as WHAT you offer vs. HOW you operate vs. WHAT you stand for.

Sounding Board

45 minutes

Pitch your idea to experienced mentors who can provide valuable feedback. You will meet with up to three of our expert advisors and can use the time in whatever way you feel will be most productive.

Marketing Help Desk

45 minutes

Speak with a marketing expert on topics such as go-to-market strategy, customer segmentation, social media planning, and lead generation.

Legal Help Desk

45 minutes

Get legal insight into common startup issues such as intellectual property, corporate structure, contracts, partnership agreements, and investor proposals. NOTE: Legal Help Desk sessions are intended to provide direction and guidance, but not pro bono legal services.

B. Experts-In-Residence

Design Thinking and Research

45 minutes

Get one-on-one support on how to: (1) use design thinking methods to identify meaningful needs, (2) gain customer/user empathy, and (3) develop a design research plan to identify ideas that resonate with customers.

Designer-in-Residence

30 minutes

Ed Laganis, head of Smart Design’s engineering practice, has spent 20+ years in product development, prototyping, and manufacturing of medical devices, mobile technologies, housewares, toys, transportation, and equipment. Describing his role, Ed states, ”When Entrepreneurs, Strategists, and Designers create and write an amazing product or service plan, my team and I ensure its nonfiction. Giving business leaders a tangible, meaningful, and feasible product - quickly - is my primary goal.”

D. Competitions

$300K Entrepreneurs Challenge Coaching - New Venture Competition

30 minutes

RESERVED FOR $300K ENTREPRENEURS CHALLENGE TEAMS ONLY. If you have not yet attended a coaching session and there are no openings available, please contact phoebe.punzalan@stern.nyu.edu.

$300K Entrepreneurs Challenge Coaching - Social Venture Competition

30 minutes

RESERVED FOR $300K ENTREPRENEURS CHALLENGE TEAMS ONLY. If you have not yet attended a coaching session and there are no openings available, please contact phoebe.punzalan@stern.nyu.edu.

$300K Entrepreneurs Challenge Coaching - Technology Venture Competition

30 minutes

RESERVED FOR $300K ENTREPRENEURS CHALLENGE TEAMS ONLY. If you have not yet attended a coaching session and there are no openings available, please contact phoebe.punzalan@stern.nyu.edu.

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