A. Startup Advising
30 minutes
Get insight on how to identify target retail and brand partners, contact and pitch to buyers, and how to create line sheets, look books, and other brand material. Also available for e-commerce store feedback, and perfect for direct-to-consumer CPG, beauty, and fashion startups.
30 minutes
These sessions will cover various forms of intellectual property (IP). Perfect for founders with questions about what's patentable, how to get a patent, the benefits of patent and trademark protection, etc.
20 minutes
General startup advising that can cover a broad range of topics based on a team's needs. Whether your starting with just an idea, have a project ready for launch, or just want to learn more about the resources offered through the W.R. Berkley Innovation Labs, this session will answer your questions and help guide you down the right paths.
30 minutes
Prior to launching, it is imperative that new startups get their go-to-market story focused and single-minded. Get 1-on-1 help with creating your brand story, how to avoid common mistakes in brand positioning, and determining the foundation for your story, such as WHAT you offer vs. HOW you operate vs. WHAT you stand for.
40 minutes
Topics include: 1) Market definition, segmentation and sizing, 2) Competition identification and profiling (direct and indirect), 3) Translating the POC into the MVP (if not already done), 4) Integrating prospect/customer response evaluation, 5) Assistance in refining and optimizing the offer, 6) Refining market potential/forecasts, 7) Providing potential direction for potential product/service channel identification and promotion, and 8) Developing and fine-tuning business strategy.
30 minutes
Speak with a marketing expert on topics such as go-to-market strategy, customer segmentation, social media planning, and lead generation.
B. Experts-In-Residence
45 minutes
Get legal insight into common startup issues such as intellectual property, corporate structure, contracts, partnership agreements, and investor proposals. NOTE: Legal Help Desk sessions are intended to provide direction and guidance, but not pro bono legal services.
30 minutes
Need help with your startup's social media and communciations strategy? Looking for an opportunity to brainstorm for, or get feedback on, an upcoming campaign?
Join the Berkley Center for Entrepreneurship's communication director, Shayna Gaskins, for tips, tricks, and everything in between.
